Electronic commerce adoption by small- and medium-sized enterprises in Australia: an empirical study of influencing factors

نویسنده

  • Sandy Chong
چکیده

This study surveys the perceptions and experiences of Australian smalland medium-sized enterprises (SMEs) in the adoption of Internet-based Electronic Commerce (EC). This paper proposes a framework of EC adoption for SMEs. With a sample of 115 small businesses in Australia, preliminary results show that respondents’ perception of Internet-based EC are pre-dominantly positive. However, a further analysis was carried out regressing state of adoption on the 19 influencing factors of EC. It was found that only 8 factors – age of firm, complexity, compatibility, communication channel, communication amount, customer pressure, competitive pressure, and perceived governmental support make a significant contribution to the adoption of Internet-based EC.

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تاریخ انتشار 2004